Pricing for installers
No hidden fees. Cancel anytime. Every listing, paid or free, passes the same license verification — payment never affects that.
Founding installer program
Limited to the first 25–50 installers who claim a license-verified profile: Featured-tier placement billed at the Verified price ($99/mo), locked for 12 months. After 12 months it rolls to standard Featured pricing ($249/mo) unless you downgrade — disclosed here up front, not sprung on you later. Claim your listing first, then select the founding offer in your dashboard once it's approved.
Free
$0
A basic listing after passing license verification.
- ✓ Listed on your city page after passing license verification
- ✓ Basic business profile
- ✓ Homeowner leads delivered once you've claimed your profile and added a notification email
Verified
$99/mo
A richer profile for claimed, license-verified businesses.
- ✓ Everything in Free
- ✓ Up to 6 photos on your profile and listing card
- ✓ Financing, warranty, and languages-spoken fields
- ✓ "Claimed" badge showing homeowners the business manages this listing
Featured
$249/mo
A distinguishing badge, never a change to how normal results are ranked.
- ✓ Everything in Verified
- ✓ "Featured installer" badge on your listing card
- ✓ Eligible for any future clearly-labeled "Sponsored" placement, shown separately from default results
Paid tiers are unlocked from your dashboard after you claim and verify your listing. The CTAs above start the claim step — upgrade once your listing is approved.
Pay per lead (optional)
Any claimed installer can turn on pay-per-lead billing in the dashboard. Each delivered lead costs $75, taken from a prepaid balance you top up. It's off unless you turn it on. If your balance runs out, the lead is still delivered and isn't charged.
How placement works
Default city-page results are listed alphabetically among license-verified listings — never reordered by who's paying. Payment can never buy, skip, or influence license verification, inclusion in the directory, or that default order. Featured and Verified badges are visual distinctions on a listing's own card, not a change to where it sits in the list. Any future paid placement beyond that will always be labeled "Sponsored" and shown separately from the default results, never invented as a hidden ranking formula or presented as an editorial recommendation.
Frequently asked questions
- Does payment affect license verification?
- No. License verification is a fact about a real government license, checked against the state licensing board. It's confirmed the same way for every listing, free or paid, and payment can never buy, expedite, or substitute for it.
- Are sponsored placements labeled?
- Yes. If LumoWatt ever introduces paid placement beyond the badges described above, it will be clearly labeled "Sponsored" and shown separately from the default, license-verified results — never mixed in or disguised as an organic ranking.
- When can an installer receive homeowner leads?
- After claiming your profile and adding (and verifying) a notification email. Until then, leads submitted for your business are still recorded, but there's no way for LumoWatt to automatically get them to you.
- Can an installer cancel?
- Yes. There's no long-term contract — email us and we'll cancel a paid tier, no cancellation fee.
- What is a qualified lead?
- A homeowner who submits a request through LumoWatt for a specific generator project. It means real, expressed interest — it does not guarantee a quote, a booked job, or that the homeowner will respond. Every quote request goes to at most 3 installers the homeowner picks, on every plan.
Submit your business to get started on the Free tier — upgrade anytime.